When you close a deal with a client, thank him for doing business with you. Be it a big purchase or a small one, it is good business practice to show your gratitude to your customer for buying a product or service from you. You may thank him verbally at the time of the purchase. However, sending a formal thank you note a few days later is more professional. In addition, you can express much more through a letter as compared to a verbal statement of gratitude.
This thank you letter may be used to serve multiple purposes. In addition to thanking your client, you may also promote your business further and advertise your products by making lucrative offers to him.
It is a chance for you to turn him into a loyal customer by using some effective salesmanship strategies through this note. However, remember that such professional letters are brief and concise. You must not lose the interest of the reader by wandering away from the primary purpose of yours thank you note. Therefore, you must make smart use of the limited number of words available to you for composing this letter.
When you formally thank a customer for purchasing a product or service, you may take tips from the following guidelines.
- Exhibit your Courteousness
Writing a thank you note to a customer is a way of expressing your courteousness. Clients appreciate such attitude. They like to receive good customer service. Therefore, by showing politeness through yours thank you note, you attract your client who is the more likely to return to you in future. This is an important tactic which helps you gain more business from your existing clients.
- Admire the Purchase
Another important salesmanship technique is to appreciate your client’s purchase. When you thank the customer for buying from you, do admire his selection of the purchased product. In this way, the customer will feel confident about his new acquisition and will not have second thoughts about it. Therefore, briefly highlight the best qualities of the product in this letter. By doing so, you will also be able to reduce the likelihood of the purchased item being returned.
- Offer Post-Purchase Services
There are many products which require regular services such as tuning, polishing and so on. Offer post-purchase services to your client so that his visits to your store become more frequent. In this way, your business relationship with him will become stronger over a period of time. Therefore, describe in a convincing tone that your client should turn to you for all post-purchase services.
- Make More Attractive Offers
In order to earn loyal customers, make some attractive offers to them including discounts and free services. You may enclose a gift voucher or a discount coupon with the letter. In this way, you will be able to persuade your client to return to you and do more business with you.
- Include an Appropriate Closing
This letter requires an appropriate closing. Use the final lines to sums up the purpose of this thank you note. Therefore, you should thank the client again in the last paragraph. State that you look forward to doing more business with him in the future.
Throughout the letter, make your client feel that you hold him in high esteem. Use words carefully to show him that you value him. Express how important this business relationship is to you. In this way, you will be able to enhance his satisfaction levels with your overall service. As a result, he is quite likely to do business with you again.
Sample Letter
ABC Jewelers would like to thank you for your purchase. The diamond accessories you bought from us will surely make you stand out on any occasion. We hope you enjoy flaunting the jewelry as you sparkle among your friends and family.
You are one of our valued customers. Please let us know if you need any post-purchase services. Being an esteemed client, you can avail free polishing and repair services from us.
We have enclosed a gift voucher with this letter offering a 25% discount for your next purchase. Do visit our store soon in order to avail of this discount. The voucher is valid for the next 3 months. Do not miss the chance to buy another gorgeous ornament availing this lucrative discount.
Once again, thank you for choosing ABC jewelers for your purchase. You will always find the most attractive jewelry with breath-taking designs at our store. We look forward to seeing you again. Do visit us soon.
